SERENGETI BREWERIES LTD
TUSKER INTRODUCES FANYA KWELI KIWANJANI
4th/May 2015, Dar Es Salaam.
Tusker’s ongoing campaign “Fanya Kweli” has this week introduced to its consumers what is known as the weekly bar competition set to involve the local bars in Dar Es Salaam only.
The aim of the “Fanya Kweli” campaign has been to inspire Tanzanians take part in creating a future that we can all be proud of through action, whereby in achieving this, the campaign has been able to inspire and change the mindsets of most Tanzanians by running programs meant to appreciate fellow Tanzanians who are successful in what they do in while also inspiring others to follow their lead.
This competition seeks to reward the loyal Tusker drinker and their favorite bar where more than 50 bars in the city would take part during a period of 5 weeks. The 50 bars will be split into 10 bars which will be promoted on a weekly basis through E-fm radio station. The radio station through its Ubaoni program that runs from 3 to 7 pm, will use its main 2 presenters Gardner G. Habash and Seth to promote the campaign and entice the bar patrons to take part in the campaign. The presenters will each pick 5 bars out of the chosen 10 and then engage the public to pick the best bar in that week where a party will be held for its patrons. The presenters will also explain to the public ways of making their bars and how to make them win amongst other prizes that they will be giving out to the listeners during the show.
This competition will also give publicity to the bars and showcase what they are best known for and thus increase their sales.
There are several ways that they patrons can vote for their bar and these are through drinking a Tusker beer, taking a picture and sharing it in the Tusker social media pages or simply listening to E-fm to get all the details.
