Tusker Fanya Kweli campaign has hosted yet another beer belt party in Ukonga last Saturday showcasing four bars from the same street that emerged winners to host the Fanya Kweli Kiwanjani promotion which saw an even larger crowed than before. The bars included; Airtel pub, Serengeti, Blue sky, and Smart where Tusker Fans and friends came together to experience yet another spectacular event as part of the multifaceted campaign, joined by one stage and live through E-FM from 8pm to midnight.
As always the deejays brought the party alive spinning hot jams throughout the night while the MCs and Tusker representatives visited all four venues and gifted the consumers with branded t-shirts, free beers and carrier bags much to the crowd’s delight. Some of the winners gifted with prizes that night included; Paul Ikilwa, Mariam Isihaka na James Kibanda from Serengeti, Charles John na Enika Barnaba from Blue Sky, Blandina Jamal na Jenipher Kimondo kutoka from Smart, Fatma Ally na Khamis Dhoula from Airtel. One winner, Paul Njendemba (49), opened up about his experience with Tusker as his beer of choice since 1995.
Speaking during the event, Tusker Lager’s Marketing Manager Ms. Nandi Mwiyombella said…”The first beer belt party was done in Sinza-Legho last month and was well received by the Tusker Lager fans and it definitely set off the motions for the second one this month. It reimbursed our zeal to reach more outlets at a go which these parties seem to accomplish greatly. All of this is done to demonstrate to the consumer how creativity can be inspiring”. She went on to add that along with inspiring people the weekly parties showcase that creativity is vital in life and even at work.
We are focused on using our creativity to keep the energy up during the course of Fanya Kweli campaign and its many phases.
Tusker Lager also congratulates winners from other regions apart from Dar es Salaam that participated in the Fanya Kweli Kiwanjani this past weekend, including; Geneva of Africa (Mrombo) na CR Pub (Moshono) from Arusha, Safari Pub located at Boma, Moshi and Cross Park (Igoma) & Kilimanjaro Pub (Nyegezi) from Mwanza.
ABOUT TUSKER LAGER
TUSKER™Lager is a product of (SBL) is Africa’s quality beer with its presence in the brewing industry since 1922. Tusker Lager is a medium lager has 4.2% Alcohol and comes in 500ml and 330ml brown bottles with a recommended retail price of Tshs 2300 and 2000 respectively.
ABOUT SERENGETI BREWERIES LIMITED
Serengeti Breweries Limited engages in the brewing, manufacturing, marketing and selling drinks made of malt, hops and barley and sorghum in Tanzania.
Headquartered in Dar es Salaam, SBL brands include:- Serengeti Premium Lager, Serengeti Platinum, Tusker Lager, Tusker Lite, Kibo Gold, Uhuru Peak Lager, Pilsner Lager, Senator, The Kick and Guinness®.
Tusker Lager which is also a product of (SBL) is Africa’s number one beer brand with its presence in the brewing industry since 1902. The beer comes in 500ml and 330ml brown bottles with a recommended retail price of Tshs 2300 and 2000 respectively.
SBL is also the sole distributor of several international renowned spirits including Smirnoff Vodka®, Johnnie Walker®, Bailey’s Irish Cream ®, Richot®, Bond 7 Whiskey® and Gilbeys Gin®.
Serengeti Breweries Limited is a subsidiary of East African Breweries Limited/ DIAGEO PLC.
