Tusker Lager customers are now set to experience a different kind of fun and feel in the ongoing Fanyakweli Kiwanjani campaign with the introduction of the beer belt parties of Dar are set to have 3 beer belt parties , Arusha 1 and Mwanza 1

The idea of Tusker beer belt parties is to bring together a selected number of local bars and the loyal fans of Tusker Lager who are from the same area to celebrate the Tusker Fanyakweli Kiwanjani campaign in a different way which is bigger and better.

Speaking during the launch of the first party over the weekend at Legho Street, Sinza where 7 different  bars including Amigos, Massawe, Dagaa dagaa, Sina contena, Saa junction, Chua pub and Lucy pub had joined forces to participate in the event, Tusker Lager’s Marketing Manager Ms. Nandi Mwiyombella said The Tusker FanyaKweli Kiwanjani weekly parties have so far been a hit and have received good response from our consumers..

“Our aim is to reach more local bars as well as the Tusker Lager fans and make the campaign even more exciting hence the introduction of these beer belt parties”.

Ms. Mwiyombella also said that the parties are aimed at building loyalty, showing appreciation and celebrating customers with their favorite beer, Tusker. And all a chance to come together as Tanzanians to celebrate our milestones in life. She went on to add that creating the party atmosphere while doing so is key to showing people that Tusker recognizes their efforts and hence is there to celebrate their success every step of the way..

The beer belt party is a continuation of the Fanya Kweli Kiwanjani campaign; a more hyped crowd with more outlets thus more fun and more rewards to the consumers.

The Fanyakweli Kiwanjani campaign will go on till the end of October with the beer belt parties expected to reach out Tusker Lager fans in Arusha and Mwanza before the campaign ends.