Tusker’s Fanya Kweli Kiwanjani campaign has continued to make traction in Dar Es salaam, Arusha, Mwanza, Moshi, Morogoro and Mbeya whereby this week the promo made its mark in Dar at Friends Pub of Segerea and Chanika’s Checkpoint Pub. The two promotional events occurred on Friday and Saturday respectively.
As a continuation of the Fanya Kweli campaign, the events have gained popularity attracting and converting a lot more fans who previously were consumers of other beer brands after proving to them that Tusker Lager is indeed a good quality , medium lager and refreshing beer
The campaign has been running for seven weeks since August and successfully reaching more than 400 outlets in Dar Es Salaam and other regions. This in itself is an accomplishment as it entails fans’ enthusiasm in the promotion and their love for the brand
This was the first time for Friends’ Pub of Segerea to celebrate the Fanyakweli campaign in their bar and the second time for Chanika’s Check Point Pub that had attracted a bigger crowd this time round as compared to the first one. “We have selected this bar (Check Point) for the second time due to the fact that it had the highest sales volume of Tusker Lager beer in Chanika, proving that it is the most preferred bar by most drinkers of this area” explained SBL’s area sales Manager, Mr. Tesha Stanslaus.
Patriots at both events were enthusiastic to be part of the campaign ,the preparation and atmoshphere ensured that the fans were thoroughly entertained during the entire night of the promotion. As is the norm, the parties were broadcasted live on E- from 8pm to midnight, with great deejays spinning hits much to the crowd’s delight.
On her part, Tusker Lager’s Marketing Manager Ms. Nandi Mwiyombella said, “We aim to give people the opportunity to celebrate their various accomplishments in life. Serengeti Breweries through its Tusker Lager brand is giving the bar patrons the platform to make sure that they make these celebrations come to life and hence why we have the Tusker Fanya Kweli campaign”. Ms. Mwiyombella further added that the Tusker Fanya kweli Kiwanjani campaign is also the brand’s way of giving back to the people, thanking them for their loyalty and congratulating their efforts in building a future that we can all take pride in.
She also mentioned Siwa Bar and Shooters Pub of Mwanza as some of the bars that have experienced the Fanyakweli Kiwanjani promotion both on Friday and Saturday respectively amongst other six bars from Mbeya, Arusha, Moshi and Morogoro that were nominated in the same week.
Tusker fans in Dar can tune into E-fm at 8pm every Friday and Saturday to follow and listen to the live broadcast straight from the venues that the Fanyakweli Kiwanjani parties take place. However, the Tusker Lager fans from the regions can also follow the Fanya Kweli campaign closely by tuning into the following programs;, Arusha-Radio5 ‘Drive time Antenna show’ 4.30-5pm, Morogoro-Planet FM ‘Planetbase show’ 5-8pm and Kilimanjaro-Kili FM ‘Kili Drive Show’ 5-6pm.
