The famous campaign Tusker’s FanyaKweli Kiwanjani resumes this week in Dar es Salaam but with a bigger reach as it will now spread to other regions of the country after being successful in its first phase.

This campaign brought to you by SBL’s Tusker Lager aims at supporting local bars by promoting their services to their loyal Tusker Lager fans.

Elaborating about the their campaign plan, Tusker’s Brand Manager, Ms. Sialouise Shayo said SBL through its Tusker brand aims to have the promotion in more than 1000 bars in the major cities of Dar es Salaam, Arusha, Morogoro, Moshi , Mbeya and Mwanza.

“The decision taken to extend Tusker Fanya Kweli Kiwanjani was due to the fact that the bars in regional areas outside Dar enquired on having a similar activity run in their bars as well’, Sialouise explained.

Clarifying on the timetable of the promotion campaign across the regions, Sialouise said the activation will also be advertised on various regional radio stations to inform the fans of the dates and times for the activations.

She added that the procedure for nomination of a qualified bar for a campaign visit in the neighborhood has not changed. A customer is required to visit their favourite specified bar, take a photo while drinking Tusker beer and post the picture on Tusker’s social media pages (Facebook and Twitter) for their local bar to qualify for a Tusker Party or listen to their regional radio for further information.