The Dar es Salaam Charity Goat Races is a sporting event which aims to raise funds for charities in Tanzania and at the same time hope to create a wider awareness in the community that there are those less fortunate than themselves who need support. The Races bring the community together for a fun, family day out. As part of its CSR initiative this year, ABSTRAT, A PR & Marketing Agency was fully involved in the races as the official PR Sponsor of the event. The agency ensured that the event attained maximum media coverage across all local & International platforms.

As an agency that works with the media often, This way the company’s way of supporting various charities in Tanzania by creating awareness about the event to ensure that more participants attend the event and contribute to the less fortunate.