Understanding competitors and their offerings can mean the difference between your own success and failure. In-depth competitor research is crucial to knowing how your products and services stack up in the marketplace—whether they are cheaper or more expensive, inferior or superior in certain ways. Knowledge of...
Any successful business has these two things in common: a great product and a stellar marketing/sales strategy. Most founders tend to focus on perfecting their product, but often forget to craft a strong sales plan. Yet, it's important to know how to do both—especially if you don't have...
6 tips for more efficient strategy sessions By Michele Litzky Brainstorming is often a meandering exercise that ends up wasting time and accomplishing very little. That’s not to say group strategy sessions aren’t crucial. They give junior employees the chance to shine, senior employees the opportunity to flex...
It's the season to take a look at what worked and didn’t work in your marketing last year. In going through that exercise, I encourage you to test some new tactics for the year ahead. Below are six trends to keep an eye on and...
8 Creative Hashtag Campaigns We Love & Why They Worked The hashtag frenzy has been an important element in the rise of social media. It’s hard to achieve true brand awareness without at least one or two hashtags in your repertoire. Not only does the right hashtag...
Your Users Don’t Need to ‘Learn More’ Boost engagement with more contextual calls to action In today’s world, quick and easy access to relevant information is key for user engagement. As digital marketers, we have the responsibility to deliver a holistic experience that includes providing meaningful content...
Press conferences aren’t as common as they used to be. Technology has enabled companies to disseminate information to reporters (and the public) without gathering the press in a single place—and that’s a good thing, since reporters have less time than ever to leave their desks...
Abu Dhabi, United Arab Emirates – Earlier this month, six-year-old Adam Mohammad Amer of Egyptian-Moroccan origin, surprised pilots onboard an Etihad Airways flight from Morocco to Abu Dhabi by giving detailed procedural accounts of aircraft operating systems and demonstrating a deep understanding of emergency procedures. Captain...